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Strong Pilates says it is targeting 20 new UK studios in 2027, after opening seven locations in 2026 and reaching 15 UK sites. The figure is an expansion target, not a confirmed list of openings; Nine Elms is the only named UK site confirmed for early 2027 in the source report.
Strong Pilates is targeting 20 new UK studios in 2027, extending a domestic expansion that has taken its reported network to 15 locations after seven openings in 2026. The Australian-born fitness franchise has confirmed a site in London’s Nine Elms area for early 2027, but the wider target is not yet a confirmed schedule of openings.
The company’s UK estate has grown from eight studios at the end of 2025 to 15 in 2026, according to Athletech News. Recent openings cited in the report include Brighton, Hackney and Kingston. Further studios are planned for Maidenhead and Harpenden in the coming months, although the report does not give opening dates for those sites.
Nine Elms is confirmed for early 2027. Franchisees are also exploring opportunities in West Hampstead, St Albans, White City and Richmond. Those locations remain prospective rather than confirmed openings, and the report does not identify all of the communities that could make up the 20-studio target.
Strong Pilates offers 45-minute, low-impact sessions combining Pilates-inspired resistance work, strength training and cardio. The format uses the company’s Rowformer and Bikeformer machines. Co-founder Michael Ramsey said the planned expansion is intended to take the format to more communities in London, the South East and other major UK cities.
A Larger UK Franchise Footprint
A target of 20 new UK studios in one year would represent a substantial further expansion for a company whose reported UK network reached 15 locations in 2026. If achieved, it would give more customers access to the brand’s blended Pilates, strength and cardio format, while increasing the number of markets where Strong Pilates competes with other boutique fitness operators.
The target also matters to potential franchisees, landlords and local fitness customers because it signals where the company hopes to grow, even as most prospective sites have not been secured publicly. The distinction between an announced target and confirmed premises is material: the final number and timing of openings could depend on site selection, franchise agreements and other factors not detailed in the report.
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Growth Beyond the UK
The UK plan forms part of a wider international push. Athletech News reports that Strong Pilates opened 40 studios worldwide in 2026 and had 130 operating locations across 15 countries at the time of the report. The company was also reported to have more than 330 studios operating or in development globally and to expect more than 150 open locations by January 2027.
The company reported more than $75 million in net revenue over the previous 12 months, according to Athletech News. That figure is company-reported financial information; the source material does not provide further details about its calculation or independently verified financial statements. The report also describes expansion efforts in the United States, the Middle East and Europe, placing the UK target within a broader franchise growth strategy.
Strong Pilates’ proposition combines several workout types in a single class, a format the company says is designed for consumers seeking different training modalities in one session. That description explains the product being expanded, but does not establish how the studios perform against competitors or how customers will respond in each new market.
“U.K. consumers are some of the most discerning in the world when it comes to fitness. They’re time-poor, they know what good looks like, and they want results without having to split their week across three different gyms.”
— Michael Ramsey, Strong Pilates co-founder, as quoted by Athletech News
Which 2027 Sites Are Confirmed?
The report does not provide a full list of the 20 intended UK openings, nor does it specify how many sites are already secured, under construction or dependent on franchise agreements. Nine Elms is identified as confirmed for early 2027, while West Hampstead, St Albans, White City and Richmond are described as areas where franchisees are exploring opportunities.
It is also unclear whether the target refers to studios expected to open during calendar year 2027 or a broader pipeline of planned locations; the report phrases it as a target for new studios in 2027. No opening timetable, investment breakdown or projected UK revenue is given. The company’s claimed consumer appetite and its international expansion figures are reported statements, not independent measures of local demand or future performance.
Site Announcements and Opening Dates
The next developments to watch are the planned Maidenhead and Harpenden openings, followed by the confirmed Nine Elms site in early 2027. Strong Pilates has not provided dates for the first two locations in the source report. Further announcements would be needed to establish which of the exploratory markets become signed sites and how the company intends to reach its 20-studio goal.
As locations are confirmed, details such as opening dates, franchise ownership and whether studios begin operating within 2027 will clarify how the target is progressing. Until then, the figure should be read as the company’s stated expansion ambition rather than a guarantee of 20 completed openings.
Key Questions
How many UK studios does Strong Pilates have?
Athletech News reports that the company had 15 UK locations in 2026, up from eight at the end of 2025.
How many new UK studios is Strong Pilates targeting for 2027?
The company is targeting 20 new UK studios in 2027. The report presents this as a target, not a guaranteed number of openings.
Which 2027 location has been confirmed?
A studio in London’s Nine Elms neighborhood is confirmed for early 2027, according to the report.
Where else is Strong Pilates considering UK studios?
Franchisees are exploring opportunities in West Hampstead, St Albans, White City and Richmond. These are not described as confirmed openings.
What kind of workouts does Strong Pilates offer?
The company offers 45-minute, low-impact workouts combining Pilates-inspired resistance training, strength and cardio, using its Rowformer and Bikeformer machines.
Source: athletechnews.com
