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Regymen Fitness has signed a nine-location development agreement for New Zealand, its next international market. The first studio is planned for Silverdale, Auckland, in late 2026; the timing and locations for the remaining studios have not been announced.
Regymen Fitness has signed a nine-location development agreement for New Zealand, marking the coach-led U.S. fitness franchise’s entry into a new international market. The first studio is planned for Silverdale, Auckland, in late 2026, with further sites expected in Auckland and other major markets.
The agreement sets out a plan to develop nine locations, but the announcement does not specify a timetable or addresses for all nine. Regymen says the Silverdale studio will serve as its New Zealand flagship and a test site for the wider development plan. The remaining locations are expected to follow, though their order and opening dates have not been disclosed.
The local expansion will be led by Paul Bowman and Ash Williams. Bowman previously spent more than a decade leading digital fitness technology company Wexer. Williams is a fitness operator and coach with ties to the Silverdale community. Their roles put the market entry in the hands of local development partners, while Regymen provides the franchise concept.
Regymen describes its offer as coach-led, performance-focused training combining strength, conditioning and measurable progression. Its signature Burn and Build programs are intended to offer structured workouts across more than one training modality. Those descriptions come from the company; the announcement does not provide independent evidence about results or demand in New Zealand.
A Nine-Site Test of Overseas Growth
The agreement gives Regymen a route to expand beyond North America while committing to a defined development plan in a new market. For the company, Silverdale is both the first planned opening and a test of the concept before the broader nine-location program proceeds. The deal could also provide a local platform for future growth if the first studio opens as planned and the partners move ahead with additional sites.
For prospective members and the New Zealand fitness sector, the immediate development is a planned new training option in Auckland, not nine operating studios. The locations are covered by a development agreement, and no opening schedule has been supplied for the sites after Silverdale. The announcement also does not report investment amounts, expected membership, job numbers or other measures of the deal’s local economic impact.
The move matters within Regymen’s wider growth strategy because it pairs international expansion with continued franchise development in the United States. Whether the brand’s combination of coaching, strength and conditioning attracts customers in New Zealand remains untested. The first opening should offer the earliest evidence of how the model translates to the market.
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Regymen’s Franchise Growth Plans
The New Zealand agreement follows a change in Regymen’s ownership. In January 2025, Canadian fitness entrepreneur David “Patch” Patchell-Evans, founder of GoodLife Fitness, acquired a majority stake in the company. The source report says Regymen then operated 23 studios across the United States and Canada, including 12 locations integrated into GoodLife Fitness clubs. Regymen has not disclosed an updated location count.
Patchell-Evans has also backed the expansion of Oxygen Yoga & Fitness to more than 130 locations across North America, according to the source report. Regymen has been positioned as a franchise concept that can operate independently or within existing gyms. The New Zealand deal is therefore part of a broader effort to scale the brand, though the announcement does not state how many of the nine planned sites would be standalone studios or located within other gyms.
Regymen Vice President of Franchising Leah Seacrest described the agreement as a milestone and said the company sees potential for its model outside the United States. She also stressed the importance of partners who share the brand’s vision. Bowman said the concept appealed to him because it brings together elements of traditional gym access, boutique classes and performance training. Those comments reflect the company and local partner’s rationale for the deal, rather than independent findings about the New Zealand market.
“Expanding Regymen into New Zealand with nine locations is an exciting milestone for our brand and a strong reflection of where we’re headed.”
— Leah Seacrest, Regymen’s vice president of franchising
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Site Timetable and Deal Terms
The announced plan does not identify all nine locations, give opening dates beyond the late-2026 target for Silverdale, or state when the remaining sites are expected to open. It is also unclear whether the nine locations represent a firm construction schedule or a longer-term development commitment with openings dependent on further decisions.
The companies have not disclosed the agreement’s financial terms, projected staffing or membership figures, or the investment required for each studio. Regymen has not provided an updated total number of studios since the ownership change described in January 2025. The source announcement also does not specify whether the New Zealand sites will operate independently, inside existing gyms, or through a mix of formats.
Finally, the late-2026 opening is a plan, not a confirmed opening date. The announcement provides no details about construction, permits, pre-sales or other milestones that would indicate how likely the target is to be met. These details may emerge as the partners develop the first site.
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Silverdale Sets the First Milestone
The next stated milestone is the planned opening of the Silverdale studio in late 2026. Regymen and its local partners are expected to develop that site as the flagship for the New Zealand launch and as a test for the wider nine-location plan. The announcement does not give a more specific opening date or identify a first follow-up location.
Readers can look for further announcements naming additional markets, setting out the development schedule and clarifying how the studios will be operated. Updates on the Silverdale site’s progress will be needed to assess whether the late-2026 target remains on track. Until those details are released, the confirmed development is the signed agreement and the company’s stated plan—not a completed rollout.
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Key Questions
How many New Zealand locations has Regymen agreed to develop?
Regymen has signed a nine-location development agreement. The agreement is a development plan; the announcement does not say that all nine studios are open or provide a complete list of sites.
Where will the first Regymen New Zealand studio open?
The first studio is planned for Silverdale, Auckland. Regymen says it will be the brand’s New Zealand flagship and a test site for the broader plan.
When is the Silverdale studio expected to open?
The opening is planned for late 2026. No specific date or construction milestones have been announced, so the timing remains a target.
Who is leading Regymen’s New Zealand expansion?
Paul Bowman and Ash Williams will lead the local expansion. Bowman previously led Wexer for more than a decade, while Williams is a fitness operator and coach with ties to Silverdale.
Have the other eight locations been named?
No. Regymen has said additional locations are expected in Auckland and other major markets, but it has not named all sites or given their opening dates.
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