Searching for the best OLED TV deals this Black Friday? The top pick is the LG 65-Inch OLED evo AI 4K C5 Series for its impressive picture quality and smart features. For a more immersive experience, the LG 77-Inch OLED evo G5 Series offers a larger screen, while the Samsung QN65S90F stands out with its brightness and contrast handling. The biggest tradeoffs involve balancing cost against features like size, picture quality, and smart capabilities. Keep reading for a detailed breakdown of these deals and how to find the best fit for your needs.
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Key Takeaways
- The best overall OLED deal balances picture quality, smart features, and price, with the LG C5 Series leading in this category.
- Larger screens like the 77-inch LG G5 provide a more cinematic experience but come at a higher price point and require more space.
- Samsung‘s OLED models tend to excel in brightness and contrast, making them ideal for bright rooms or multi-purpose spaces.
- Budget-friendly options like the LG 42-inch model still deliver excellent OLED quality but may lack some premium features.
- Choosing the right size and feature set depends heavily on room size, viewing habits, and whether smart extras or gaming features matter most.
| oled tv deals black friday | Resolution | Screen Size | HDR | Display Technology |
|---|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | 4K | 65 inches | Dolby Vision | — |
| Samsung QN65S90F 65-Inch OLED | 4K | — | — | OLED |
| LG 77-Inch OLED evo G5 Series | 4K | 77 inches | Dolby Vision | — |
| LG 42-Inch Class OLED evo AI 4 | 4K UHD | 42 inches | Dolby Vision, HDR10 | — |
| Samsung 65-Inch Class OLED S90 | 4K | 65 inches | Pro HDR+ | — |
| Samsung 65-Inch Class OLED 4K | 4K UHD | 65 inches | HDR Pro | OLED |
| Sony 48 Inch A90K BRAVIA XR 4K | 4K HDR | — | — | OLED |
| Samsung 55-Inch Class S90H Ser | 4K | 55 inches | — | OLED |
| LG 65-Inch Class OLED evo AI 4 | 4K | 65 inches | Dolby Vision | OLED evo |
| LG 65-Inch Class OLED evo C4 S | 4K | 65 inches | Dolby Vision | OLED evo |
More Details on Our Top Picks
LG 65-Inch OLED evo AI 4K C5 Series Smart TV (OLED65C5PUA, 2025)
This LG model stands out for delivering exceptional picture quality with self-lit OLED pixels and Dolby Vision, making it ideal for viewers who prioritize cinematic clarity. Its advanced gaming features, including a 144Hz refresh rate and ultra-low response time, surpass many competitors like the Samsung S90F, which, while also gaming-capable, lacks LG’s Art Gallery Mode for aesthetic versatility. However, the C5’s high price reflects these premium features, which could be a barrier for budget-conscious buyers. The multitude of features may also feel overwhelming for those seeking straightforward TV use. Still, for those wanting the best balance of picture quality, gaming, and smart features in a single package, this model is a top choice.
Pros:- Exceptional picture quality with self-lit OLED pixels and Dolby Vision
- Advanced gaming capabilities including 144Hz refresh rate and low response time
- Versatile smart platform with Art Gallery Mode
Cons:- Potentially high price due to advanced features
- Requires ample space for optimal viewing and setup
- Complex interface might be overwhelming for some users
Best for: Home theater enthusiasts and gamers who want the best picture and gaming performance in a single large screen
Not ideal for: Casual viewers or those with limited space, as its premium features and size demand careful setup and higher investment
- Screen Size:65 inches
- Resolution:4K
- Technology:OLED evo
- HDR:Dolby Vision
- Audio:Dolby Atmos
- Gaming Features:144Hz refresh, 0.1ms response, G-Sync, FreeSync Premium, VRR
Our verdict“This model is perfect for dedicated home theater and gaming setups where premium quality justifies the cost.”
Samsung QN65S90F 65-Inch OLED 4K Smart TV (2025)
Compared to the LG C5, the Samsung S90F emphasizes a more customizable smart experience and sophisticated audio with Dolby Atmos and Object Tracking Sound Lite, making it ideal for viewers who want an immersive, flexible entertainment hub. Its 144Hz refresh rate and OLED HDR+ support ensure smooth motion handling, especially beneficial for fast-paced content like sports or gaming. However, its large, heavy build and complex setup may deter users seeking a straightforward installation, and its premium price mirrors the high-end features. While it excels in audio-visual immersion, some may find the interface and feature set a bit daunting. For those prioritizing audio quality and personalized smart controls, this Samsung model is a compelling choice.
Pros:- Excellent picture quality with OLED HDR+ and 4K AI Upscaling
- Smooth motion at 144Hz, great for gaming and fast action
- Immersive audio with Dolby Atmos and Object Tracking Sound Lite
Cons:- Heavy and large, requiring sturdy mounting and space
- Premium pricing can be a barrier for budget-conscious buyers
- Setup and interface may be complex for some users
Best for: Tech-savvy users who value high-quality audio, customizable smart features, and sleek design in a large OLED TV
Not ideal for: Casual viewers or small spaces where heavy mounting and complex setup are impractical
- Display Technology:OLED
- Resolution:4K
- Refresh Rate:144 Hz
- HDR Format:OLED HDR+
- Audio Output Power:40 watts
- Display Size:65 inches
Our verdict“Ideal for users seeking a highly customizable OLED with superior sound and smart features, provided they can handle the setup.”
LG 77-Inch OLED evo G5 Series 4K Smart TV (OLED77G5WUA, 2025)
The LG 77-inch G5 Series excels in delivering a cinematic experience with its deep blacks, vibrant colors, and Brightness Booster Max technology, making it suitable for viewers who want a giant, immersive picture. Its sleek Re:New Wall Design allows it to double as a digital art frame, appealing to those who value aesthetics beyond TV watching. Compared with the smaller LG C5, it offers a larger display for more dramatic impact but comes with a steep price and larger footprint, which could be limiting for some spaces. Its 120Hz refresh rate and Dolby Vision support ensure high-quality visuals, though the size and cost mean it’s best suited for dedicated home theaters or large living rooms.
Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Supports Dolby Vision and Dolby Atmos for a cinematic experience
- Sleek wall-mountable design that doubles as digital art display
Cons:- Premium price and large size limit accessibility
- Requires significant space and proper mounting
- Features may be complex for casual users
Best for: Homeowners seeking a large, wall-mounted OLED that doubles as an art piece and offers premium cinematic quality
Not ideal for: Smaller rooms or budget-conscious buyers, as its size and price are significant barriers
- Screen Size:77 inches
- Resolution:4K
- Processor:Alpha 11 AI Processor Gen2
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz
Our verdict“Best suited for those who want a large, wall-mounted OLED that combines luxury visuals with aesthetic versatility.”
LG 42-Inch Class OLED evo AI 4K C5 Series Smart TV with Dolby Atmos and Dolby Vision
This 42-inch LG OLED offers the same standout picture quality as larger models, with self-lit pixels, Dolby Vision, and Atmos, making it ideal for gamers or small rooms where space is limited. Its 144Hz refresh rate and 0.1ms response time rival gaming monitors, providing ultra-smooth motion at a smaller scale. Compared to the larger C5 series, it sacrifices size but maintains the core visual and gaming features. Its premium price may be steep for a smaller TV, and setup might be more involved for those unfamiliar with advanced gaming tech. This pick makes the most sense for dedicated gaming setups or compact living spaces where high-quality visuals are desired without a large footprint.
Pros:- Exceptional picture quality with perfect blacks and color accuracy
- High refresh rate and ultra-low response time ideal for gaming
- Supports Dolby Vision and Atmos for immersive content
Cons:- High price for a 42-inch display
- Limited size may not suit all spaces or use cases
- Features may be complex for non-gamers
Best for: Gamers or small-space owners who want high-quality visuals and gaming features in a compact size
Not ideal for: Those seeking a large family TV or a primary living room setup, due to its smaller size
- Screen Size:42 inches
- Resolution:4K UHD
- Processor:α9 AI Processor Gen8
- HDR:Dolby Vision, HDR10
- Sound:Dolby Atmos
- Gaming Features:144Hz, 0.1ms, G-SYNC, FreeSync
Our verdict“Best for dedicated gamers or small-space enthusiasts who demand premium quality in a compact OLED.”
Samsung 65-Inch Class OLED S90F 4K Smart TV (2025 Model) with AI Processor, HDR+, Motion Xcelerator, and Alexa Built-in
This Samsung S90F emphasizes vibrant visuals and smart convenience, with an AI processor that upscales content for sharp details. Its 144Hz refresh rate and HDR+ support make it suitable for sports and fast-moving entertainment, similar to LG’s C5 but with a focus on brightness and color vibrancy. Its Alexa integration adds voice control, appealing to smart home fans. The high price and complex setup may deter casual users, and its large size demands ample space. Compared to the LG models, it excels in delivering bright, vivid images ideal for well-lit rooms, though it may lack some of LG’s cinematic finesse and gaming-specific features.
Pros:- Bright, vivid picture with AI upscaling and HDR+
- Smooth motion at 144Hz, suitable for fast-paced content
- Built-in Alexa for easy voice control
Cons:- Premium price may be high for some buyers
- Setup can be complex for less tech-savvy users
- Large size requires space and sturdy mounting
Best for: Smart home enthusiasts who want vibrant visuals combined with voice control and upscaling technology
Not ideal for: Those with limited space or seeking a simpler setup without extensive smart features
- Screen Size:65 inches
- Resolution:4K
- Processor:NQ4 AI Gen3
- HDR:Pro HDR+
- Refresh Rate:144 Hz
- Smart Features:Alexa Built-in
Our verdict“Ideal for users who want a bright, vibrant OLED with integrated voice control and smart features for lively viewing environments.”
Samsung 65-Inch Class OLED 4K S95D Series HDR Pro Smart TV with Dolby Atmos, Object Tracking Sound+, Motion Xcelerator, Real Depth Enhancer, 4K AI Upscaling, Alexa Built-in (QN65S95D, 2024 Model)
This Samsung S95D series stands out for delivering a truly immersive viewing experience that rivals the best OLEDs like LG’s evo G6. Its deep blacks and vibrant colors are enhanced by HDR Pro and AI upscaling, making every scene pop. The anti-glare screen makes it suitable for bright rooms, and the 144Hz Motion Xcelerator provides smooth motion for fast-paced content—though this feature depends on compatible content, and some users might find the smart setup a bit complex. The Dolby Atmos and Object Tracking Sound+ create a cinematic audio environment that surpasses typical sound systems. Compared to the Sony A90K, the Samsung offers a larger screen with more advanced motion features but at a higher price point. This pick makes the most sense for those seeking top-tier picture quality, immersive sound, and premium design in a 65-inch size.Pros:- Exceptional picture quality with deep blacks and vibrant colors
- Anti-glare technology for bright room viewing
- Immersive Dolby Atmos and object tracking sound+
Cons:- Requires compatible content for full 144Hz motion benefits
- Premium price may be a barrier for some buyers
Best for: Home theater enthusiasts who prioritize premium picture quality, immersive audio, and bright room performance.
Not ideal for: Budget-conscious buyers or those seeking a simple, plug-and-play smart TV without complex features.
- Screen Size:65 inches
- Series:S95D
- Display Technology:OLED
- Resolution:4K UHD
- HDR:HDR Pro
- Motion Technology:Motion Xcelerator 144Hz
- Sound:Dolby Atmos, Object Tracking Sound+
- AI Upscaling:Yes
Our verdict“This model is perfect for those who want a flagship OLED with premium sound and bright-room performance.”
Sony 48 Inch A90K BRAVIA XR 4K HDR OLED Smart Google TV
The Sony A90K BRAVIA XR excels at delivering stunning 4K HDR imagery with deep blacks and vibrant colors, comparable to larger OLEDs like LG’s evo G6. Its intelligent processing and Dolby Vision support enhance picture quality, making it a strong choice for smaller spaces where size matters. The HDMI 2.1 support and gaming features like 4K/120Hz and VRR put it ahead of many compact OLEDs, though its high price could be off-putting for budget buyers. The immersive Acoustic Surface Audio+ system creates a more integrated sound experience compared to standard TV speakers. While its smaller size limits usage for larger rooms, it’s ideal for gaming and premium viewing in compact environments. Compared to the LG C6, it offers better processing and sound, but at a premium cost.Pros:- Exceptional picture quality with deep blacks and vibrant colors
- HDMI 2.1 support for gaming at 4K/120Hz
- Immersive audio with Dolby Atmos and screen vibrations
Cons:- Premium price may be high for some consumers
- Limited size options restrict larger room use
Best for: Gamers and cinephiles seeking high-end compact OLED with advanced features in limited space.
Not ideal for: Large living rooms or users seeking a bigger screen for group viewing, since at 48 inches it might feel small.
- Size:48 inches
- Display Technology:OLED
- Resolution:4K HDR
- Smart Platform:Google TV
- HDR Support:HDR, Dolby Vision
- Gaming Features:HDMI 2.1, 4K/120Hz, VRR
- Audio:Acoustic Surface Audio+, Dolby Atmos
Our verdict“This compact OLED is ideal for gamers and movie lovers wanting premium quality in a smaller footprint.”
Samsung 55-Inch Class S90H Series OLED 4K Smart TV (2026 Model)
The Samsung S90H 55-inch OLED excels with vivid 4K visuals, HDR+ enhancement, and glare-free technology, making it versatile for streaming, gaming, and movies—outperforming many competitors in brightness and clarity. Its AI processing elevates picture and sound quality, while features like G-SYNC and FreeSync Premium Pro bring smooth gameplay that rivals dedicated gaming monitors. However, its high price can be a barrier, and the complex array of features might overwhelm casual users. Compared with the LG evo C4, the Samsung offers a more refined gaming experience and better glare handling but at a similar premium cost. This TV suits buyers who want a compact, feature-rich OLED for diverse entertainment needs, especially gaming.Pros:- Vivid 4K OLED display with HDR+ and glare-free tech
- AI processor enhances visuals and sound
- Excellent gaming features with low latency and adaptive sync
Cons:- High price may deter budget-conscious buyers
- Complex feature set may require time to master
Best for: Gamers and streamers seeking a versatile OLED for gaming, movies, and smart streaming in a 55-inch size.
Not ideal for: Budget buyers or those looking for a larger screen for family rooms, as the 55-inch size might feel small in large spaces.
- Screen Size:55 inches
- Series:S90H
- Display Technology:OLED
- Resolution:4K
- Features:HDR+, Glare Free, AI Upscaling, G-SYNC, FreeSync
Our verdict“Ideal for gamers and streaming enthusiasts wanting a compact OLED with high-end gaming capabilities.”
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV with Dolby Atmos and Dolby Vision
The LG OLED evo C6 offers stunning contrast and vibrant colors thanks to self-lit pixels and Dolby Vision support, matching the quality of Samsung’s flagship models like the S95D. Its Alpha 11 AI Processor enhances both picture and sound, making it a great choice for cinematic viewing. The 120Hz native refresh rate with 165Hz VRR support makes it suitable for gaming, although the potential for burn-in remains a concern in long-term use—more so than with some other OLEDs. Compared to the LG C5, the evo G6 series provides improved brightness and processing. This TV makes sense for viewers who want a large, high-performance OLED suited to movies, gaming, and streaming, willing to handle some OLED-specific risks.Pros:- Exceptional contrast with self-lit OLED pixels
- Dolby Vision and Atmos support for immersive content
- Strong gaming features including G-Sync and VRR
Cons:- Potential for burn-in with static images over time
- Premium price and setup complexity
Best for: Cinephiles and gamers who desire premium contrast and vibrant visuals with high gaming performance.
Not ideal for: Very casual viewers or those worried about OLED burn-in over time, especially with static content.
- Screen Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:120Hz (native), 165Hz (VRR)
- Processors:Alpha 11 AI Processor Gen3
Our verdict“This large OLED is perfect for those seeking cinematic quality combined with gaming features, accepting OLED risks.”
LG 65-Inch Class OLED evo C4 Series Smart TV 4K with AI-Powered Processor and Magic Remote
The LG OLED evo C4 Series delivers outstanding picture quality with self-lit pixels, Dolby Vision, and Dolby Atmos, matching the visual fidelity of premium models like Samsung S95D. Its A9 AI Processor Gen7 optimizes content for sharpness and sound, while the high 144Hz refresh rate and adaptive sync technologies like G-Sync and FreeSync make it ideal for gaming. The inclusion of webOS and a Magic Remote adds convenience, though the premium price might be a stretch for some, and OLED’s burn-in potential remains a concern with prolonged static images. Compared to the LG C6, it offers better processing and gaming features, making it better suited for tech-savvy gamers and streamers.Pros:- Exceptional OLED picture quality with Dolby Vision
- High 144Hz refresh rate with gaming sync features
- Smart platform with webOS and Magic Remote
Cons:- Premium price point
- Potential burn-in with static content over time
Best for: Gaming enthusiasts and smart TV users wanting top-tier OLED performance with easy control.
Not ideal for: Casual viewers or those on a tight budget, due to its high price and burn-in considerations.
- Screen Size:65 inches
- Display Technology:OLED evo
- Resolution:4K
- HDR:Dolby Vision
- Sound:Dolby Atmos
- Refresh Rate:144Hz
- Processors:A9 AI Processor Gen7
Our verdict“This OLED is a top choice for gamers and smart TV fans willing to invest in high-end performance.”
How We Picked
These products were selected based on relevance to Black Friday OLED TV deals, ensuring a mix of sizes, brands, and price points. We prioritized models with recent release dates to reflect current technology, and evaluated them on performance factors like picture quality, color accuracy, contrast, and smart platform capabilities. Additional considerations included build quality, user interface, and value for money. The ranking aims to highlight options suitable for different budgets and preferences, with a focus on delivering the most compelling deals during Black Friday 2026.| oled tv deals black friday | HDR | Display Technology | Sound |
|---|---|---|---|
| LG 65-Inch OLED evo AI 4K C5 S | Dolby Vision | — | — |
| Samsung QN65S90F 65-Inch OLED | — | OLED | — |
| LG 77-Inch OLED evo G5 Series | Dolby Vision | — | Dolby Atmos |
| LG 42-Inch Class OLED evo AI 4 | Dolby Vision, HDR10 | — | Dolby Atmos |
| Samsung 65-Inch Class OLED S90 | Pro HDR+ | — | — |
| Samsung 65-Inch Class OLED 4K | HDR Pro | OLED | Dolby Atmos, Object Tracking Sound+ |
| Sony 48 Inch A90K BRAVIA XR 4K | — | OLED | — |
| Samsung 55-Inch Class S90H Ser | — | OLED | — |
| LG 65-Inch Class OLED evo AI 4 | Dolby Vision | OLED evo | Dolby Atmos |
| LG 65-Inch Class OLED evo C4 S | Dolby Vision | OLED evo | Dolby Atmos |
Factors to Consider When Choosing Oled Tv Deals Black Friday
When choosing an OLED TV during Black Friday sales, it’s important to look beyond just the initial price. Consider how the size fits your space and viewing distance, along with picture quality features like brightness and contrast. Smart platform compatibility, gaming features, and future-proofing through HDMI ports also matter. Be aware of common pitfalls, such as overpaying for unnecessary features or choosing a size that doesn’t fit your room. A well-informed decision balances price, performance, and your specific viewing needs.Size and Room Fit
Selecting the right TV size depends on your room’s dimensions and your typical viewing distance. Larger screens provide a more immersive experience but require ample space and proper placement. Conversely, smaller sizes may look out of place in large rooms or feel underwhelming in small spaces. Measure your viewing area carefully and consider how close you’ll sit to the screen to avoid strain or diminished picture quality.Picture Quality and Brightness
OLED technology excels in contrast and deep blacks, but brightness levels can vary between models. Brightness is especially important if your room has lots of natural light or for HDR content. Look for models with higher peak brightness and good local dimming features for richer images. Remember, paying extra for better brightness can make a noticeable difference in day-lit rooms or multi-purpose living spaces.Smart Platform and Features
Most OLED TVs come with integrated smart platforms like Google TV or Tizen. Ensure the platform supports your favorite apps and offers a smooth interface. Additional features like voice control, HDMI 2.1 ports for gaming, and compatibility with smart home devices can add convenience. Consider whether future updates and app support are important, especially for a TV you plan to use for years.Price vs. Features
Black Friday deals often include discounts on premium models, but it’s essential to match features with your budget. For casual viewing, a more affordable OLED with good contrast and decent smart features may suffice. If you’re a cinephile or gamer, investing in higher-end models with better HDR performance or gaming-specific features can be worthwhile, even on sale.Build Quality and Longevity
While OLEDs generally last many years, some models incorporate advanced panels or protective coatings that enhance durability and reduce burn-in risks. Look for reviews that mention build quality and warranty options. Spending a bit more on a reputable brand can provide peace of mind and better after-sales support, especially during significant sales like Black Friday.Frequently Asked Questions
Will I get the best deal on OLED TVs during Black Friday?
Black Friday is typically when retailers offer some of the deepest discounts of the year on OLED TVs. However, the best deal depends on the model, its release date, and current promotions. It’s wise to compare prices across multiple stores early and watch for flash sales or bundle offers, as savings can vary significantly. Setting a target price beforehand can also help you recognize a true deal when it appears.
Should I buy an OLED TV if I have a bright living room?
Yes, but with some caveats. OLED technology generally excels in contrast and deep blacks, but brightness levels can be lower than LED or QLED options. If your room is very bright, look for OLED models with higher peak brightness ratings or consider models with anti-reflective coatings. Combining these features with appropriate window treatments can improve your viewing experience without sacrificing OLED’s contrast benefits.
What size OLED TV should I buy for a small living room?
For small rooms, a 48-55 inch OLED can provide excellent picture quality without overwhelming the space. Larger sizes like 65 inches or more might dominate the room or require you to sit too close, which can diminish picture clarity and cause eye strain. Always measure your viewing distance and room dimensions to select a size that balances immersion with comfort.
Are there significant differences in smart features between brands?
Yes, different brands offer varying smart platform experiences. LG uses webOS, which is known for its intuitive interface and wide app support. Samsung’s Tizen platform is praised for its speed and smart home integration, while Sony’s Google TV offers extensive app compatibility and built-in Google Assistant. Consider which ecosystem aligns best with your existing devices and preferences when choosing a model.
Is it worth paying extra for features like HDMI 2.1 or gaming modes during Black Friday sales?
Absolutely. Features like HDMI 2.1, lower input lag, and dedicated gaming modes can significantly improve the gaming experience, especially on newer consoles like PS5 or Xbox Series X. During Black Friday, many models include these features at a discount, making it a smart time to upgrade. If gaming is a priority, investing in a model with these capabilities can be worthwhile, even if it costs a bit more initially.
Conclusion
The best overall choice for most buyers remains the LG 65-Inch OLED evo AI 4K C5 Series for its balance of picture quality, smart features, and value. If you want a larger screen and are willing to spend more, the LG 77-Inch OLED evo G5 Series is ideal. Budget-conscious shoppers should consider the LG 42-Inch OLED evo AI for excellent OLED quality at a lower price. For premium, feature-rich options, models like the Samsung S95D or S90H are perfect. Beginners or casual viewers should focus on size and smart platform, while gamers benefit from models with HDMI 2.1 and low latency. Ultimately, your choice depends on your room, use case, and budget, but Black Friday sales provide a great opportunity to upgrade at a discount.
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